SHOOTING

10-2024

EVERY NIGHT FANTASY TOUR (NEW-YORK)

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From young royal family member to pop icon :

Omar Rudberg’s next chapter,

“raw and bare.”

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Rudberg’s U.S. debut marks a true crowning moment as an international star, yet he seems almost as impressed by the love from his fans as they are by his presence. A few days later, during an interview with INTO at Atlantic Records’ offices, he is still visibly moved by the warm reception.

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“It’s a dream come true,” he says. “I never imagined it would actually happen, and even less so this quickly. I’ve always wanted to do my own tours and perform here, but it’s very hard to achieve. It’s different from dreaming about it every day.”

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The growing popularity of Omar Rudberg in the United States reflects the deep transformation of pop music over the past decade. Artists like BTS, Bad Bunny and Peso Pluma continue to break into the American market without abandoning their roots. Once, his multilingualism might have limited his success outside Sweden, today, it is likely a strength. Omar reveals a different side of himself through each language, allowing him to connect with audiences of diverse identities and life experiences.

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«I needed to see myself bare, literally. »

Omar Rudberg