The first OMR BEAUTY pop-up

 

Berlin, November 1, 2025

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November 1, 2025 will remain a special date: the opening of the very first OMR BEAUTY pop-up store, in the heart of Berlin.

The atmosphere was magical, elegant, joyful, and deeply human. Omar and Edvin personally welcomed visitors, curious guests and admirers who came to discover the brand’s new products, but above all… to see them in person, with their bright smiles and legendary kindness.

It was a truly sincere and rare moment of sharing. Edvin, who was filming nearby, and Omar, passing through Berlin for his tour, brought together their busy schedules to create this magical moment. A beautiful way to combine usefulness with pleasure, and beauty with heart.

During this event, OMR presented new versions of INTRO and FLUID, redesigned to be even more elegant and practical. Visitors also discovered the “OIL” bottles, small travel treasures to carry everywhere and enjoy the OMR BEAUTY signature scent all day long.

And because they love surprises, Omar and Edvin teased a mysterious new product… placed delicately on a T-shirt, allowing guests to smell it freely. An original and playful idea, typical of their boundless creativity.

But OMR BEAUTY is not just about refined fragrances: it is also about attention to detail. Visitors left with thoughtful gifts, including engraved lighters, uniquely designed cans, and for VIP guests, exclusive miniatures. Everything was carefully designed, from packaging to smiles.

Omar and Edvin once again proved that they do nothing halfway. Their universe breathes passion, sincerity, and a constant search for harmony between aesthetics, emotion, and authenticity. This Berlin pop-up was more than a launch: it was a celebration, a sensory and human experience, a day engraved in the hearts of those who were there.